Product Planner - Attachments in Regina at Brandt

Date Posted: 5/25/2023

Job Snapshot

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Job Description

Brandt is currently looking to fill a Product Planner - Attachments position in our Regina location.  

We are looking for an individual that is inquisitive and has a humble curiosity about machine attachments that serves the construction, forestry, mining, and municipal industries. Your goal is to become a subject matter expert, working with a dedicated Engineering team to create a business case that defines the overall market size, identifies critical work tool attachment capacity specifications, and identifies the customer segmentation that would experience productivity enhancement from this Brandt Product offering.  This will be accomplished by the following duties:

Analyze the industry landscape

  • Identify the market leaders
  • Know competitor specs & options
  • Know competitor value propositions & performance attributes

Host Customer Advocacy Group meetings

  • Bring customers from the specific industry into a group discussion to gain expert insight
  • Understand their current issues and pain points with existing products - determine what they would change and why
  • Get a clear understanding of the commercial aspects of the product - when customers buy, what is the value that drives their purchasing decision, etc.
  • Understand customer business practices and priorities across multiple equipment production systems
  • Validate that we will have the right product availability that will meet their needs

Define the Brandt Product that needs to be developed

  • Ensure products are innovative, competitively priced, appropriately featured and align with the overall strategy of the organization
  • Collaborate with a cross functional teams and execute on Brandt’s Product Development Process to ensure that specs and customer value is maintained and followed through the entire development
  • Report to Internal Stakeholders on progress of product development throughout development

Transfer Market and Product Knowledge to Sales & Marketing teams

  • Inform on who our customer is and how they will use this product
  • Inform on how our product will allow our customers to be productive, efficient & profitable
  • Inform on the product value proposition that our product has over the competition
  • Highlight features that are valuable to the customer for success
  • Showcase performance of product compared to the competition


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