Brandt is a diverse manufacturing and distribution company that makes equipment for contractors, farmers, landscapers, loggers, manufacturers, miners, pipeliners, railways, road builders and steelmakers. As part of our commitment to making our customers more productive and more profitable, we’re investing heavily in new product development. That commitment includes new facilities, including our multi-million dollar engineering center in Regina, new equipment, software, training and hiring more great people.
From brainstorming ideas and stress testing them with customers, to developing a launch strategy with our marketing and sales teams, Product Planning is the champion and lays the foundation for new product development. Through a deep understanding of customer needs and the competitive landscape, portfolio planners are ultimately responsible for developing, articulating and helping to execute a strategy to create a suite of products that are innovative, competitively priced, appropriately featured and align with the overall strategy of the organization.
We’re looking for a Product Planner for our Heavy Trailer line, as part of the newly developed Brandt Truck Rigging & Trailer Division. Effective portfolio planning requires a humble curiosity, and the desire to fully understand market and customer dynamics. This is a unique, ground floor opportunity to shape the vision for Brandt’s trailer products for years to come.
Duties & Responsibilities:
- Collect, Analyze and Interpret Market Data from brochures, websites, dealers, customers, trade shows and industry publications.
- Understand industry trends, customer and dealer needs.
- Identify current product gaps, weaknesses.
- Develop and prioritize ideas for new products and model updates across the product line.
- Develop longer term Research & Development plan for product line.
- Plan and help deliver the go to market plan for the launch of new products.
