Marketing Content and Information Manager in Galesburg, IL at Martin Tractor

Job Description

Martin Tractor, Inc. is a family owned and operated 4th generation John Deere Dealership. Our company started from humble beginnings in 1926 at a farmhouse in Roanoke, Illinois.

Over the last 95 years our company has grown and Martin Tractor, Inc. currently has 13 locations across Central and Western Illinois. Martin Tractor Inc. has a unique culture, we have a small-town feel with all the benefits of a larger corporation.

The Marketing Information and Content Manager creates and develops all marketing content to support new and used complete goods sales, parts, and service objectives. Oversee customer interactions before, during and after the sale to offer a truly unique customer experience.

Responsibilities

• Oversee the development and creation all marketing content as part of the strategy of specific marketing campaigns which results in growth of goods and services provided by Martin Tractor, Inc.

• Manage coop marketing dollars and ensure we are on task to achieve budget goals.

• Create online buying content through the Martin Tractor, Inc. YouTube which can be promoted and as an online sales lead generation tool.

• Manage the company intranet to ensure all company content and information is accurate and engaging to the entire dealership staff.

• Oversee all internal communications from our partner manufactures and communicate their messages in an efficient and timely manner.

• Utilize an automated inbound marketing platform to continue to grow attribution through nurture and conversion tactics before, during, and after the sale.

• Administer monthly Customer Experience and GatherUp initiatives for sales, parts, and service departments.

• Assist Remarketing Manager entering used equipment in the business system as part of the sales process.

• Other duties as assigned.

Experience, Education, Skills and Knowledge 

• 2+ years in auto or equipment dealership with experience in sales and/or marketing

• Familiar with John Deere and competitive products

• Proven ability to communicate effectively one-on-one and within a group

• Proven ability to be creative and innovative

• Conducts business in alignment with the company’s Values and Purpose Statement

Martin Tractor Inc. and its dedicated employees are trusted partners, delivering and supporting premium products and personalized solutions to agriculture, consumer, and commercial customers to ensure long-term success.

We invite you to apply to become a part of our honest, hardworking, and dynamic group of dedicated employees, Our goal is to employ hard working employees who are seeking a rewarding career. We take pride in providing generous benefits to our employees and their families.

• We offer 401K and Roth retirement plans with company paid Safe Harbor employer retirement contributions.

• Free development opportunities in your field of knowledge, incentive pay programs, and employee discounts.

• Membership opportunities to Deere Employees Credit Union.

• The following are for Full-time employees only:

  • Competitive Medical, Dental, and Vision benefits.

  • Free doctor online consultations.

  • Access to the V.I.P. network of physicians, outpatient facilities, and other services No cost to employees for procedures who are on PPO medical plan.

  • Company-paid basic life insurance.

  • Free Will, Living Wills, POA, and free Employee Assistance Program.

  • Supplemental life, Short term, and Long-term disability.

  • Start earning generous PTO time as soon as you start working.

We are an equal opportunity employer, and all qualified applicants and internal transfers will receive consideration without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.