Director of Parts & Service Marketing in Regina at Brandt

Job Description

Brandt is currently looking for the right candidate to fill the Director of Parts and Service Marketing position in our Regina, SK Head Office location.

Brandt is a diverse manufacturing and distribution company that makes equipment for farmers, contractors, landscapers, loggers, manufacturers, miners, pipeliners, railways, roadbuilders, steelmakers and beyond.  As part of our commitment to making our customers more productive and more profitable, we are investing heavily in new product development and support.  That commitment includes new facilities, including our multi-million-dollar engineering center in Regina, Saskatchewan, new equipment, software, training and hiring great people that will help Brandt deliver value to its customer base.

The Parts and Service Marketing team is responsible for understanding and developing value propositions and building the marketing tools needed to facilitate a successful launch strategy. Through a deep understanding of the customer and the competitive landscape, The Parts and Service Marketing team shares in the responsibility for developing, articulating and helping to execute a strategy to create a portfolio of parts and services that are competitively priced, appropriately featured and aligned with the distribution strategy of the organization.

Reporting to the VP of Product Strategy and Sales Support, the Director of Parts and Service Marketing is responsible for building and managing a team that shapes the vision for what Brandt sells in each market and what features and benefits are in our parts and services that deliver value to the customer.  The position works at the intersection of product development, sales, and marketing and will ultimately have responsibility for generating the tools needed achieve success in the market.

DUTIES & RESPONSIBILITIES

• Recruiting, hiring, and managing the Parts and Service Marketing Team.
• Communicating product changes to end use customers in an understandable way
• Maintaining a framework for evaluating our parts lines, including market size in units and dollars, market share, revenue, margin, and product support opportunity.
• Maintaining a framework for engaging with our customers and dealers to understand their wants, needs, problems, image, understanding, etc. as it relates to our parts and service offerings. This will include both ongoing feedback and project specific feedback.
• Assisting with pricing and positioning strategies.
• Building a process/workflow to translate technical feature sets effectively and efficiently into simple customer-focused benefits
• Working closely as the main client of Brandt’s internal creative agency to aid in the creation of compelling marketing material and tools
• Building accountability measurements to ensure members of the Parts and Service  Marketing team feel integrally responsible for the success of their business division

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