Corporate Product Manager - Underground in Mississauga at Brandt

Date Posted: 1/19/2023

Job Snapshot

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Job Description

Brandt is currently seeking a Corporate Product Manager - Underground for our Mississauga location. In this exciting role, you will become the market leader in the Underground market, by providing the best product application support to the Sales Team, to give our customers the best purchasing and post-sales support experience. 

As an expert on the key features, benefits, and product applications on all Ditch Witch, American Augers and Subsite/Hammerhead product lines and accompanying consumables, along with the guidance and direction from the Director of Sales – Underground and the VP of Sales -Worksite Products, you will help develop and implement a strategy to position Brandt as the leading dealer in the Underground market as measured by increased wallet share of current customer base & new customer business. 

Duties & Responsibilities include, but are not limited to:

Sales Support

You will work with the sales team in building knowledge and understanding of the Underground market including customer segments, competitive product profiles, jobsite applications and opportunities.

  • Assist Territory Managers on sales calls, by evaluating the customer’s current & future job scope and matching those needs to the proper equipment for the right application

  • Create a high level of confidence with our customers by demonstrating expertise, sense of urgency and reliability

  • Provide competitive analysis for all Underground product lines, by focusing on features, benefits, and applications, to create powerful sales tools that can be used by the Sales teams to increase revenue and share

  • Product demonstration support for sales teams by assisting with proper machine setup, to ensure a safe and optimal machine performance, with the goal of converting the demonstration into a sale


You will provide and monitor training for all new and existing Territory Managers as required including, but not limited to:

    • Features, benefits, and job-application training

    • Hands-on product operation training

    • Product specific online and/or in-person courses

    • Assist with and/or deliver customer training, including product start-ups and new-crew training


You will be the liaison between the company and the manufacturer(s), as it pertains to product applications, new product launches, and sales product training programs.

You will work closely with the other Worksite Product Division and Regional management teams to prepare reports in addition to:

    • Assist with any branch, division, regional and company initiatives within your area of responsibility

    • Assist with Marketing initiatives by providing feedback on our product features, benefits, job-applications, and assisting with new campaign rollouts


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