Corporate Product Manager - CCE in Mississauga at Brandt

Date Posted: 1/11/2023

Job Snapshot

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Job Description

Brandt is currently seeking a Corporate Product Manager - Compact Construction Equipment for either our Calgary or Mississauga locations. In this exciting role, you will become the market leader in the Compact Construction Equipment (CCE) market, by providing the best product application support to the Sales Team, to give our customers the best purchasing and post-sales support experience. 

As an expert on the features, benefits and product applications for the entire John Deere CCE product line including attachments, and with the guidance/direction from the Director of Sales – CCE, and the VP of Sales -Worksite Products, help develop and implement a strategy to position Brandt as the leading dealer in the Compact Construction Equipment market as measured by increased wallet share of our current customer base & new customer business. 

Duties & Responsibilities

You will work with the sales team in building knowledge and understanding of the CCE market (customer segments, competitive product profiles, jobsite applications/opportunities).

  • Assist Territory Managers on sales calls, by evaluating the customer’s current & future job scope, and matching those needs to the proper equipment for the right application.

  • Create a high level of confidence amongst all customers, by demonstrating expertise, sense of urgency and reliability.

  • Provide competitive analysis for all CCE product lines, focusing on features, benefits, and applications, in order to create powerful sales tools that can be used by the Sales teams to increase revenue and market share.

  • Product demonstration support for sales teams by assisting with proper machine setup, to ensure a safe and optimal machine performance, with the end goal of converting the demonstration into a sale, every time.


You will provide and monitor training for all new and existing territory managers as required, including:

  • Features/benefits/job-application training

  • Hands-on product operation training

  • John Deere University (JDU) courses (monitor completion)


You will be the liaison between the company and John Deere, as it pertains to product applications, new product launches, and sales product training programs by:

  • Interacting with their product application development teams via phone calls/emails, Video conference calls

  • In-person visits to their headquarters and manufacturing facilities.

You will work closely with the other management team members and provide feedback on:

  • Competitive product intelligence (features/benefits and job-applications on current and new models, product quality and customer feedback)

  • Sales team effectiveness on product knowledge, customer demonstrations and overall product proposition delivery

  • Product application and Industry buying trends

You will help rollout any new branch, division, region, or company initiatives for your area of responsibility

  • Assist with Marketing initiatives by providing feedback on our product features/benefits/job-applications, and by helping with new campaign rollouts.


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