CCE Territory Manager - Compact Equipment Sales in Commerce City, CO at Honnen Equipment Co.

Date Posted: 2/22/2021

Job Snapshot

Job Description

Honnen Equipment Co., your authorized dealer for John Deere Construction & Forestry equipment is looking for a Territory Manager – Light Equipment (CCE). 

Since 1963 Honnen operated with a philosophy of not just meeting, but exceeding, customers’ expectations. Honnen is one of the oldest and largest John Deere dealers in North America, now operating out of 10 locations in 4 different states covering the Rocky Mountain Region. Our mission here is to partner with our customers to provide superior value through the lowest owning and operating costs while representing world-class products.

We offer our employees full benefits at competitive premiums as well as a contributing 401K, vacation time, paid holidays, and competitive commission structure. 

Position Summary:

This position is responsible for the sales and rentals of new and used light construction equipment products and attachments. This person will meet customers’ needs and grow market share while maintaining acceptable levels of gross profit and attaining sales unit targets.

Essential Functions:

• Plan and organize a sales strategy that includes individual account plans to meet or exceed Company target goals.

• Maintain relationships with current customers and establish relationships with new customers/prospects to enhance the potential to sell, rent and lease new and used equipment, to increase market awareness and increase market share.

• Responsible for demonstrations and/or new product deliveries through the use of company truck and trailer.

• Have regular contact with customers and potential customers to fully understand their needs, wants, concerns, and expectations to maximize sales opportunities.

• Based on customer needs, formulate value-selling based professional presentations. Quote and negotiate prices and financing, prepare contracts, record and close orders, provide trade information as requested, and manage opportunities to convert rentals.

• Maintain and update company CRM (Handle) with any customer interaction or new customer prospecting. 

• Responsible to meet customers’ needs and increase revenue while maintaining acceptable levels of gross profit.

• Monitor and evaluate the activities, products and services of the competition.

• Responsible for controlling expenses related to loaners/demos.

Job Requirements


• College degree preferred, with undergraduate coursework in business, marketing, engineering or related field

• Clean MVR

• Requires a Class B license or willingness to get one

• 2-3 years of industry related or equivalent experience

• Background in direct sales is a plus

Knowledge, Skills, and Abilities:

• Excellent teamwork, interpersonal, self-motivation and formal communication skills required

• Advanced computer and application systems skills required 


Up to 50% travel required for this position, but this position allows you to go home every night. Up to 50% travel required for this position, but this position allows you to go home every night. 

$48,000.00 - $80,000.00 base salary and commissions; this depends on experience and sales


Not Ready to Apply?

Joining our Talent Network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected with you.