Ag/Turf Sales Professional in Thief River Falls, MN at True North Equipment Co.

Date Posted: 9/23/2023

Job Snapshot

Job Description

Sells new and used agricultural, turf, and CCE equipment to new and existing customers with a strong focus on understanding and promoting the John Deere Technology Stack.

True North Equipment has been in business since 1949 and has 10 locations with over 200 employees. Our employees are the key to our success and have helped us get to where we are today, operating in two states across the Red River Valley. True to our Values...Driven by You!

It takes our entire team to make True North Equipment exceptional. We strongly desire individuals who are self-starters and hard-workers, always willing to dive into a new challenge and who are eager to learn. We strive to provide you with limitless opportunities for growth and education that will challenge you. Most importantly, we want you to have fun working at TNE!

You’ll focus on:   

  • Represents the company for the sale of equipment, and technology-based products and services to assigned customers.
  • Maintains strong knowledge of the entire John Deere Technology Stack and can demonstrate proficiency.
  • Leads customer relationship with a technology focus.
  • Embraces the technology / AMS dealership “Mainstreaming” philosophy.
  • Works to build TNE’s “Precision Engagement Score” via demonstration of the John Deere Technology Stack including on board machine technology and cloud based digital tools.
  • Can demonstrate knowledge of customer tech adoption and utilization level by account.
  • Strives to attain Trusted Advisor status with customer base through a deep and valuable partnership.
  • Maintains current product knowledge on features and benefits of all equipment potentially saleable by the dealership.
  • Monitors competitive activity/products and timely communicates to management, accordingly.
  • Maintains all customer information in assigned territory for sales management via CRM software.
  • Demonstrates “Total AOR Leadership” by discovering and preserving relationships with every potential customer in assigned territory.
  • Adheres to account ownership decisions produced in conjunction with management.
  • Knows and follows a defined sale process.
  • Works to reach sales goals established with management around individual product segments.
  • Closes sales by building rapport with customers and recommends new products and services by evaluating current products and identifying needs to be filled.
  • Monitors trends in customer’s business activities and timely communicates to management.
  • Maintains current knowledge of financing options to assist customers with securing the purchase of new and used goods.
  • Updates and retains relevant customer information such as equipment and operational information in the Anvil CRM (customer relationship management) system
  • Enhances the relationship between the dealership and assigned customers.
  • Understands changes in customer’s operations or management personnel and helps the dealership prepare for future customer needs.
  • Partners with the customer to optimize their operation.
  • Attends applicable sales and product training events/seminars.
  • Partners with dealership specialists when needed in completing a sale or answering customer questions.
  • Promotes, sells, and delivers the value of all departments within True North including IS, Parts, Service, and Sales
  • Maintains current knowledge of used equipment values and can effectively evaluate those units for trading purposes.
  • Maintains assigned company vehicle and equipment.
  • Conducts new equipment field demonstrations.
  • Welcomes teamwork and delivers excellent internal customer service, including, but not limited to:
    • Assist in the maintenance, organization and appearance of equipment lot and showroom.
    • Arrange and park equipment in designated areas of lot and showroom.
    • Assist with inventory audits to maintain accuracy of all merchandise.
    • Assisting when another sales team member needs assistance with a unit on you lot whether that’s information or showing their customer.
  • All other duties as assigned.

What we are looking for:

  • Sales experience preferred
  • Equipment knowledge preferred
  • Precision Ag knowledge preferred
  • Strong computer skills required
  • Ability to use standard desktop load applications and other organization specific programs
  • Ability to work flexible hours and weekends
  • Excellent customer relationship skills
  • Strong emotional intelligence skills
  • Ability to analyze and interpret basic sales reports
  • Bachelor’s Degree Preferred
  • Good attitude and drive to succeed required

Total Rewards Package:

The opportunity to build a great career path, industry leading benefits, a fun environment, and owners that work right alongside us each day!

  • Base salary, plus commission company phone, ipad, computer, and vehicle.
  • Insurance: Health insurance with 100% single premium paid, 75% SPD or family premium paid; TNE covers 50% of all dental and vision premiums; 100% of short/long-term disability insurance, and life insurance.
  • 401K: TNE offers 401K with company matching for qualified employees because who doesn’t want to save for retirement!
  • PTO: Our generous PTO package is awarded to you on your FIRST day of employment. Take time off, we encourage it!
  • Holidays: We have 7 paid holidays and a few other specials days for you to spend with your favorite people.
  • Professional Development: Continuous professional training and growth opportunities because we value your growth at TNE.
  • Community Involvement: Give back to your community with our paid time off for you to volunteer. You can also use this time for your doctors’ appointments, too!
  • Parental Leave: If you’re expecting or looking to start a family, we have paid parental leave because you have waited long enough for your bundle(s) of joy!

All full-time hires must pass a pre-employment background check and drug/alcohol screening.

True North Equipment is an Affirmative Action and Equal Opportunity Employer. True North Equipment will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status with regard to public assistance

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